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Distinguishing the difference between SEO and SEM – Core factors When you search for any keyword, search engines typically return two results: Paid Search Results: These search results require payment to be displayed. Organic Results. What is SEO? Organic and Paid search results (Source: TOS) 1.1. What is SEO? SEO (Search Engine Optimization) is the activity of optimizing search engines .


Specifically, SEO helps website content achieve high rankings in natural search results from search engines such as Google, Bing or Yahoo. Besides, SEO is a special technique in Internet Marketing. Including keyword research, technical audit, optimization algeria whatsapp data and providing the best experience for users. COMPREHENSIVE SEO OPTIMIZATION SERVICES  Premium service Effective solutions KPI commitment ⦿ Market research ⦿ Increase keyword rankings ⦿ On-page SEO ⦿ Off-page SEO ⦿ SEO Audit ⦿ Technical SEO Contact consultant Learn more >> fffff CONVERSION RATE OPTIMIZATION SERVICES  Premium service  Effective solutions  KPI commitment ⦿ Analyze current situation ⦿ Optimize UX/UI ⦿ Optimize site structure ⦿ Measure and track ⦿ Report ⦿ Optimize conversion rate Contact consultant Learn more >> 1.


2. What is SEM? SEM (Search Engine Marketing) is a strategy that uses paid (PPC) and free (SEO) tactics to help content increase its visibility on search engines. Therefore, when comparing SEO and SEM, we see that PPC and SEO are separate channels within SEM. As opposed to using SEO strategies , SEM uses PPC advertising platforms like Google Ads and Facebook to reach a business's target audience.