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Shipping procedures, times and costs must be clear and easily understandable, as they often make the difference at the time of purchase. Finally, return policies are an intrinsic characteristic of online sales and therefore must be clarified immediately. Adopting free return policies also pays off in terms of security in the customer's purchase, just think of the example of Zalando.
Mobile . Mobile sales , thanks to the widespread use of smartp Consumer Mobile number Database hones and tablets, which in Italy have reached 29 million users, have increased exponentially in recent years. Designing an e-commerce optimized for mobile therefore becomes essential. 20. E-commerce can never be static . In an e-commerce everything is dynamic: the menu, the product catalogue, the assortment, the sales trends, the seasonality of the products, the news in the sector, the ability to exploit the events that happen and which can generate sales.

Disclaimer: the proposed article is not intended to be an exhaustive guide, but a collection of ideas to reflect on when building an e-commerce.Today we are talking about a tool that we could define as vital for every SEO consultant, whose initial choice can influence the way of working in the years to come: SEO ranking software . Over the course of a few years, certain ranking software have transformed into "SEO intelligence software", capable of providing a whole set of corollary data that did not always make sense to exist, at least from our point of view.
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