The principle of the information gap

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This principle is: There is a gap between the information the customer knows and what he seeks to know, and this gap stimulates the consumer’s desire to know more. The psychological rule here says: If the individual has deficiencies in his knowledge of a subject that interests him, he will take action to find out what he actually wants to know. This principle is used in content and marketing across social platforms, and this is evident in how publishers write content in the form of questions that arouse curiosity, such as: the secret of the trick, how, important facts, or clicking on the story. Using social media sites, brands try to direct customers towards... Their homepage gets clicked and thus increases traffic.


The principle of scarcity This principle indicates: Humans tend towards rare things, and tend to place a greater value on those things that are difficult to obtain, while they place a lower value on the things that can be phone number database obtained easily. Professor Shahram Heshmat says in this regard: “The mind automatically directs towards needs that are not met.” After that, the scarcity of marketing is what consumers fear most because they fear that they wBlack Friday sales, which is originally Thanksgiving, and in the current era it has become a global trend for sales and exchange of deals.

   


Here the role of retail trade and campaign merchants becomes clear in creating a sense of scarcity among customers, especially around discounted products, which makes Keeps the shelves empty especially on holidays. 4- The principle of social proof This principle is based on a rule that says: An individual trusts certain products when he realizes that others have previously verified their value. When someone is confused when buying a product, especially if the cost is expensive, he resorts to taking the opinions of others who have gone through the same experience.