Retention (source: HubSpot ) 59 % of marketers cite emails as the main source of ROI (source: HubSpot ) +760% revenue for those who activate personalized and segmented email campaigns (source: Campaign Monitor ) 93 % of B2B marketers use emails to share content (source: Content Marketing Institute ) 83 % of B2B companies surveyed by of their content marketing plan 40 % of B2B marketers indicate newsletters as crucial to the success of content marketing activities (source: Content Marketing Institute ) 46 % of emails are opened from mobile devices (source: HubSpot ) 35 % of professionals check.
Email marketing activity is carried out by almost all B2B companies, with different Bolivia WhatsApp Number methods, tools and objectives depending on the individual cases, but it is quite economical and does not require excessive commitment. However, getting results is not that simple, there are several obstacles to overcome such as increasingly effective spam filters and strict privacy regulations, with the introduction of the GDPR. In this article, you will find a complete guide to orient your email-based digital strategy towards effectiveness and success. What is email marketing? Email marketing is a direct marketing technique in which the means of communicating with prospects and customers is a series of email messages. It is also called direct email marketing.
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Abbreviated to the acronym DEM) because contact with the user takes place directly, in their email inbox. Download the ebook In the next paragraphs we will delve into the following topics, focusing in particular on the b2b sector. Click the one you are interested in in the list to go directly to the dedicated chapter! Quick Links: goals meaning of cold email meaning of newsletter statistics effective examples how to avoid the spam trap myths to dispel B2B email marketing objectives The objective of email campaigns is to create and consolidate a relationship: between the company and the target audience, between.
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