Far from mass marketing inbound marketing allows you

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Inbound marketing therefore consists of arousing the interest of your prospects through interesting content, based on their challenges and their maturity in the purchasing journey. Once you have successfully attracted them to your website, it is a matter of converting these visitors into leads, then converting them into customers, in particular thanks to lead nurturing and marketing automation .  to precisely target the desired audience... and let them transform into a signed customer almost on their own.

Inbound marketing, ideal in B2B B2B purchasing behaviors Phone Number Data have evolved considerably since the advent of the Internet. The digitalization of information has not spared professionals, regardless of their sector of activity. Thus, 80% of buyers obtain information and search for their service providers on the internet. In such a context, it is inconceivable not to occupy the space offered by the web. And it would be a shame to settle for a simple showcase site, when a content and inbound marketing strategy would allow you to increase your leads and sales tenfold , while significantly reducing your customer acquisition cost.




So whether to get a head start on your competitors or become less dependent on paid acquisition costs such as Adwords, inbound marketing offers great opportunities to seize. Growth - Inbound-marketing-definition How it works ? The 4 key stages of inbound marketing Depending on your target's purchasing process, the inbound marketing strategy is divided into 4 distinct stages: Attract new visitors Convert visitors into leads Conclude leads into customers Retain satisfied customers 1.