Why is Flash bad for SEO

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6 Reasons to Avoid Flash for SEO Find out why Flash is bad for SEO, from slow loading times to limited analytics tracking to lack of mobile friendliness, and why you should use HTML5 instead. Portrait of a smiling woman with long hair, transparent background. Sarah Berry SEO Consultant Author block right corner shape August 11, 2023 4 mins. read Like an outlaw in a small town, Flash is bad for SEO. But why is Flash bad for SEO? Search engines struggle to crawl and index Flash websites, which are notoriously slow, difficult to track with analytics tools, and lack essential SEO elements like header tags.


Why is Flash bad for SEO? To learn more about why Flash is bad for SEO, see below: 1. Flash sites are not crawlable When it comes to search engine optimization (SEO) , you need a website that search engines can crawl and index. Once your site is crawled and indexed, search engines Australia Phone Number Data can start serving it to users - if not, you'll struggle to achieve organic search. Because search engines can't crawl Flash websites, they can't index them, which means they can't display Flash websites in organic search results.




Browsers like Firefox - a gateway to search engines - have even blocked Flash. 2. Flash sites are not SEO friendly Another disadvantage of Flash for search engine optimization is the absence of Flash in on- and off-page search engines, for example: Header tags, such as H1, H2, etc. to structure a URL Unique URLs, which SEO specialists use to target different keywords Backlinks , which point to a Flash site's unique URL and remain hidden from search engines.