Update your ad extensionsMark

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Update your ad extensions.SEMs have always used ad extensions to promote alternative offers and highlight important value propositions that they couldn’t include in the ads. We know that including ad extensions to appear alongside our ads can considerably improve our ad’s CTR and Quality Score.However, as you create new expanded text ads and add more detail to your offers within the body of your ads, you’ll likely make many of your old ad extensions redundant.

Google won’t serve your ad extensions if they only serve to Greece WhatsApp Number Data repeat the text already included in your ads, so make sure as you update your ads you refresh your ad extensions with new, unique content to promote alongside your new, larger ads.Advertisers should be excited to test out Google’s new expanded text ads as soon as they can, but don’t forget to do your work as a marketer and write great ads. As we test more, we’ll develop more best practices and publish them to our blog so be sure to check back regularly.





What do your best expanded text ads look like?7 Expanded Text Ad Best Practices  SummaryWrite brand new adsInclude your most important message in the headlinesRemember Headline And1 is more important than Headline And2Don’t pause your old ads right awayWrite ads that speak to all users on all devicesInclude your top keywords in the path fields IrvineMEET THE AUTHORMark IrvineMark is the Director of PPC at SearchLab Digital.