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In articles on social media, we devoted very little time to the content plan. This is a good tool for working on social networks! You need to be immediately prepared for the fact that finding ideas and creating publications is not a quick process, and the content plan can help the SMM-schiker in this. About how to develop it correctly, and we will talk in this article.
Regardless of what result you expect from your community, in the first place when creating a publication should be high-quality content. It should be informative, useful and interesting, and also special and attracting attention.
The New York Times Customer Insight Group has conducted a study and identified five main reasons that make people create publications.
Psychology of content
So, according to the results of the shopify website design customer Insight Group study, it is possible to draw conclusions about how to understand and attract the user’s attention.
1. Help to be realized to your readers. This means that you need to publish useful, educational content. Which stimulates mental activity and contributes to the solution of subscribers’ problems. All this will help you stay with them on the same wavelength.
2. Enter the trust. Publications should not be official and ant-to-begray. Do not try to sell products and services from the very beginning - it is better to start from afar and gradually let customers down to this, give general information and probe the audience. Share your reviews or write expert materials so people understand why you can be trusted.
3. Stay simple. Most people do not read the article beyond the title or first paragraph (at best). If the content looks too complicated, the user will certainly not go into it.
4. Get in the place of the reader. Every time you prepare a new record, look at it from the reader’s side. Remember who he is, what he loves and why he needs to read you. Do not forget for whom you are in social networks. And that one is not the boss!
Where to Find Ideas
In addition to your imagination, there are several services for this. Let's look at the main ones.
BuzzSumo. In the free version, the service helps to search on the Internet for publications on key queries and gives statistics about the likes, reposts and audience engagement. There is also a search for mentions on the pages of bloggers. The search engine is looking for content that is most suitable for query – so it helps to find popular destinations.
Feedly. The tool offers the creation of an RSS tape in which the sources can be combined on the topics. This is a good tool for the newsjacking - promotion of the company due to current news. The main thing is to correctly integrate your brand into the news.
ContentStudio. There are tools for searching and monitoring popular content, opportunities for selecting publications and complishing a content plan. The service helps fill out pages in social networks with interesting articles, videos, images, gifs or quotes.
Advice
Find your tone. Content will increase loyalty faster if it is associated with the brand. Think about what kind of person will stand behind the community. For example, for Facebook, a professional tone is relevant, and for Instagram - more playful.
Tell stories. Social networks are a place of communication with the audience. So make sure that the content is in line with the company’s values. Share what matters to the company and the audience. For example, an environmentally friendly electronics manufacturer can tell you how to update a computer without harming the environment.
Know the competitors. The effectiveness of promotion in social networks is to stand out from competitors. So find the key players and think about what you do better. But in any case, do not copy them! Be unique.
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發表於 2024-11-10 12:28:07