|
There’s a scheduling or targeting mistakeJust as you set a budget for each of your Google Ads campaigns, you also set an advertising schedule for each campaign—thus allowing you to tell Google which days of the week and hours of the day you’d like your ads to show. Navigate to the Ad Schedule tab of the campaign you’re concerned about and make sure your ads aren’t scheduled too narrowly.google-ads-not-showing-ad-schedule-tabNext to that Ad Schedule tab you’ll also find the location targeting parameters for your campaign.
Once again, you’ll want to make sure this campaign setting isn’t too Belarus Mobile Number List narrow.Pro tip: If you want to see how a particular segment of your prospects respond to your ads without exclusively advertising to that segment, you can use the Observation setting rather than the Targeting setting. Whereas targeting limits you to reaching only a specific audience, observing enables you to reach a wide audience while tracking the performance of your ads among a specific audience.

That way, you’re gleaning valuable insights without going too narrow.6. Negative keywords are negating active keywordsNegative keywords—which enable you to keep your ads from matching to irrelevant queries—can be set at the ad group level and the campaign level. If some of your Google ads aren’t showing, it may be because you have negative keywords canceling out active keywords.google-ads-not-showing-tweak-negative-keywordsAs an example.
|
|