they are loyal customers

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Even if your customers are loyal to you, avoid making them come around thinking that you are open… and finding the door closed! 5- Bet on phygital to retain your customers The classic loyalty card still makes sense, it's true, but it is nevertheless undergoing a revolution. With GDPR, your consumers are more attentive to the use of their data. In exchange for these, they of course want to at least be informed of your promotions, but above all want unique offers. This is even more true if , whether they made their purchases online or in store! We advise you to set up a dematerialized loyalty card, which forms the link between physical and digital points of sale. And to communicate with customers, all channels are good (telephone, email, paper invitation, social networks, etc.), as long as you do not over-solicit and the messages are adapted and personalized.


negative-space-man-yellow-chair-mobile-phone-touch-browse-work-desk-office-linkedin-thumb-1 Increase the Customer Korea Phone Number Data Lifetime Value (CLV) of your customers As you have understood, setting up a Single Customer Reference (RCU) is essential to know how much a customer costs, how many times they buy each year, or even the amount of their average basket . Precisely, your customers are in contact with you via multiple points of contact, and their decision-making process is complicated. The RCU then becomes a central tool for brands wishing to optimize customer relations, but also the customer experience .



This notion of a unique customer is all the more important if you have physical points of sale, because you must be able to determine whether a customer who comes to the store has already made a purchase on the site, or vice versa. Once this data has been collected and stored via an RCU, you will be able to determine all of the profits generated by a customer throughout their relationship with the company (Lifetime Value) .Also read: How to stop paying a customer twice? But actually, what is CLV? Not all of your clients have equal profitability, far from it! Their acquisition cost can be very high, but in this case they must increase in value over the long term. Once you know their lifespan and what they bring you, you will be able to determine the most profitable segments and implement the actions we talked to you about above to retain them.