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Now, go back to step 1 and repeat the process. And we continue to expand the brand's reach. (Figure 8) By continuously repeating steps 1 to 4, you can gradually expand the market. conclusion If you apply the brands you are familiar with to the four stages of brand growth mentioned so far, you will immediately understand that most of them have gone through these stages. In this process, we also mentioned that search data is very intuitive and can be used in a variety of ways. This article mainly explains how to measure marketing performance, but search data can provide various insights into your marketing activities, such as the brand image, the brand's competitors, and the perceptions of customers that we do not even know about.
Please check out the various use cases of search data through the articles Cambodia Phone Number Data below. Search data to verify PMF (Product-Market Fit) | How to find an unbiased PMF [Intent Data Report] on JTBD Research methods and indices for brand management Branding with search data means understanding what people are looking for about your brand on the Internet and using that information to make your brand more attractive. This process can be divided into several steps. Let's find out below. Identify your target audience using search dataLook inside your heart with keywordsBy looking at what people type into the search bar, you can find out what they are interested in and what problems they want to solve. If we gather this information and create our brand message, we can give people what they really want. Find out what customers are asking through search dataCapturing interests with fun and useful information (Informational Content) Once you find a topic that people might be interested in, try creating fun and informative content about that topic. Whether it's a blog post, infographic, or video, it's an opportunity to showcase how valuable, visionary, and worthy our brand is.
Establish a content strategy with one voice around values and visionIdentifying a theme that encompasses all content and clarifying the characteristics of our site Rather than writing content indiscriminately, devise a theme strategy that best represents the characteristics of your brand. It's easier for search engines to identify, and it's also a way to maintain your website's authority over the long term. Search data allows us to effectively create theme strategies because it allows us to know what people are curious about in the industry our products belong to. Make your site easily findable by search enginesGet our site at the forefront of search results as much as possible Optimize our website and content to appear high in search results. This way, more people will see our brand and listen to the message we want to convey. Emphasizing our uniqueness compared to competitorsWe are different in this way Search data also makes it easy to research perceptions of competing brands.
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發表於 2024-3-6 11:31:40