Innovative Insights The Future of Marketing

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Of the ways AI will make all content marketing channels ultra-personalized in 2024. Personalization has been a cornerstone of marketing since long before Netscape deployed the first cookie to track website visitation. The challenge has always been gathering real-time information from a large group of individuals and using it to instantly alter each customer’s experience. That’s right in AI’s wheelhouse. In another application you can send a blog post reader to a dynamic version of your ..


Homepage based on their past behavior. If someone just read three articles about staying fit after 50 their version of a landing page would offer similar content and products specifically curated for them. YouTube does a version of this now. The more you engage with its platform the more customized your homepage becomes. Content marketing trends - screenshot of the YouTube homepage In 2024 you’ll be able Iceland Phone Number to present website visitors with a customized version of your homepage just like YouTube does. As dynamic website tools become more affordable we’ll see content and marketing teams use them to convert more blog readers into happy customers. How to prepare for this trend Get to know your customer segments and make sure you have relevant content for them. Review current lists of AI tools to find the ones that will help you personalize your marketing.





Pick one channel (email website landing pages) to personalize with AI track it and expand. 3. You won’t need to label your AI content (but it better be good) One concern that’s plagued AI content from the start is transparency. Meaning if you create an asset using generative AI do you have to label it as such? The simple answer is Not yet. It might get a little confusing especially after seeing the backlash when Sports Illustrated got busted for allegedly publishing AI-created content. But the real sin of those pieces wasn’t the content it was the fake AI-generated writer bios used to trick readers. There are no current laws stating that AI-assisted content needs a label. And Google is on the “no need to label” bandwagon too. Content marketing trends - Tweet from Kenichi Suzuki Search expert .