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So if you want to find out how to expand your share of this thriving market, read on as we'll walk you through some of the key points from Adobe's report. #1. Plan well in advance Research has shown that consumers start shopping in early November, which may mean that many are already looking for what they intend to buy in September and October. If you want to stand out in 2022, don't start your campaign 20 days before Christmas. Additionally, if you start earlier and meticulously track the results of your marketing strategies, you will have more data on the behavior of your target audience and can create more reliable sales projections.
2. SEO Chances are, many of your customers come from Google Telegram Number Data or other search engines, so pay attention to your page speed and the quality of your product images. You can also use keyword research to analyze which products are most searched for in your niche and then focus your strategy on those long-tail terms. And just a reminder: your page won't rank on the first pages of Google overnight, okay? This is a medium/long term process. So again: go ahead and start thinking about your strategies for the 2022 holiday season now. Here you can see how to perform an SEO audit to explore more about this topic and ensure your website is up to date with the most effective tactics to attract new customers organically.
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3. Customer experience According to Adobe's report, desktop computers continue to be the most popular shopping devices, with better conversion rates. However, mobile phones accounted for 43% of total sales throughout the period. In fact, data has shown that, excluding sleep time, we spend a third of our day on our mobile devices in 2021 . That is something we must take into account. Therefore, in addition to SEO, it is important to provide a good user experience on your web pages for both devices, making them responsive for any type and size of screen your audience uses.
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