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Thanks to the data collected by the aforementioned technologies and increasingly efficient automations, programmatic buying has gained a prominent place by offering precise focus and reaching the right audience at the right time.A novelty, within Programmatic Buying, are specific campaigns for online sales or e-commerce stores.« ROI Revolution's latest State of the Digital Market .




Survey found that 30.5 percent of marketers expect to increase or maintain Chinese Thailand Phone Number List programmatic ad spend. » Source Neil PatelOperation of a Programmatic Advertising Agency Programmatic advertising agencies are responsible for optimizing advertising campaigns through the use of advanced technologies. Its operations includeData and audience The agency collects and analyzes audience data in real time. , browsing behaviors, and purchasing patterns.Segmentation Using advanced algorithms, the agency segments the audience into specific groups.





This allows for precise personalization of advertising messages.Programmatic buying The agency uses programmatic buying networks to acquire advertising space. Automating the process ensures greater efficiency and reduces unnecessary costs.Continuous optimization   Programmatic experts monitor and adjust strategies in real time, based on performance. This ensures that ads are shown to the right audience and at the most impactful times."