Customer Success and Marketing

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So, now I turn to you, my fellow click-fraud victims, what clever tactics have you employed to eradicate malicious clicks in your accounts? Erin Sagin MEET THE AUTHOR Erin Sagin Erin Sagin worked at WordStream for five years with roles in . She lives in California. See other posts by Erin SaginWhat’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that.



If that’s you, you can just look at our search ad benchmarks chart below and exit the post. average IT Numbers click-through rate benchmarks If, however, you want to achieve optimal performance with your Google Ads and get the most out of your (or your client’s) budget, then you’ll read on. In this post, we’re going to show you when and why you should strive for an above-average click-through rate in Google Ads, and show you exactly how to do that.





Table of contents What is click-through rate? Why does high CTR matter? What is a good CTR in Google Ads? How to improve Google Ads click-through rate What is click-through rate in Google Ads? Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it. Ergo, CTR is the percentage of people who see your ad who then click through to your ad’s destination (whether that’s to a landing page, app store, or lead form). definition of click-through rate Why does CTR matter in Google Ads