Identity Theft and Financial Fraud

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On the other hand, aware of the limitations in which we move every day, we must propose research paths that are sustainable we must ensure that research finds time and resources among those we have, so that no one can say that we do not have time and research resources. The research activities to be carried out are essentially divided into those to be carried out before, during and after the development of a digital product. If we have time and budget limitations and we do we need to focus on the essential ones. Before starting with development, we talk to potential users to understand their expectations, their objectives and their difficulties only in this way will we be able to create truly useful personas and journeys . The main tool remains the interview, preferably face to face; there are also indirect tools, such as surveys, which however must be handled with care . During the development of the project we test the features according to the minimum viable product methodology.

We use more or less rough prototypes to verify that they allow the user to complete photo editing servies tasks and achieve objectives. Here we are talking about actual usability tests it is a fundamental activity, which can be carried out profitably with just representative users . After the release of our digital product, research continues we periodically verify that user expectations are met, relating them to the project's KPIs. We continue to interview users, we compare analytics data we continue to learn to update our project, from personas to implemented features. Don Giovanni and the statue of the Commendatore designed by Alexandre Évariste FragonardDon Giovanni and the statue of the Commendatore elaboration by.



Alexandre Évariste Fragonard These are just some of the reasons why we shouldn't settle for "hearsay" when it comes to knowing our users. Talking about UX or User Centered Design without talking to users means transforming them into the "stone guests" of our project speechless but, like the statue of the Commendatore in Don Giovanni , ultimately capable of dragging the work of weeks or weeks into the abyss. of months. If you are interested in the topics of product design and Lean UX you could take a look at the AND EMILI e book that I edited Apps for the sales network a product design perspective . AND EMILI deals with strategic development and consultancy on digital channels.