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This means that this happens every time the email is rejected by the server or recipient. This action is called bouncing or jumping. Bad email or bounce rates fall into two categories Hard Bounce: This means there is a permanent reason why the email is undeliverable. This failure is caused by the following reasons: Recipient does not exist Domain does not exist The recipient's mail server blocked delivery. The email address was misspelled.
The mailbox was deleted. For a more precise classification, we Brazil Telemarketing Data separated hard bounces into three categories: bad domain names, bad mailboxes, and inactive mailboxes. This classification allows us to cover all emails that were rejected during the hard bounce process. Soft Bounce: Refers to emails that are temporarily undeliverable. For example: if the inbox is full and the email cannot be sent, it will be classified as a "quota error" and a redelivery attempt will be made.

It is very difficult to let go and will therefore fall into a soft bounce. The sender's mail server is down or temporarily out of service. You will receive a "Host Unreachable" error message and your mail will be attempted delivery times per day. All emails that are filtered and fail to pass the spam barrier are also classified as "soft bounces. Cards should note that emails that are considered soft bounces will not be removed from the card's contact list.
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