Take a look at your competitors

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Survey your target audience If you're trying to grow product appeal, or target a new market, current customers may not be able to give you answers. This is why, when making a context marketing claim, the best bet is to do a little market research . Start by investigating if someone has already done the work for you by reviewing existing reports, for this you must take into consideration: review sample size; applied methodology; publication date—to ensure that the data remains relevant. Whether you need to do this strategy to reach specific groups like, say, millennials with iPhones or Samsungs, or simply to gain more clarity about what matters to a specific group of people, it all adds up! 3.

Take a look at your competitors Doing competitive research can give Loan Phone Number List you insight into what your potential customers care about , alert you to product claims that haven't worked, or give you new insights to differentiate yourself. Here, we can track competitors' web traffic with Google, SEO monitoring tools or simply see their interactions on social networks. Along with this methodology, you will also be able to implement the branding of your products and services. Enter our complete guide and discover how to do incredible brand management .



Enjoy reading! Share TOFU, MOFU, BOFU: how to master all stages of the sales funnel with content Learn to use Content Marketing strategically and according to the stages of the sales funnel — TOFU, MOFU and BOFU — to generate business intelligently. TOFU MOFU BOFU how a sales funnel is structured The sales funnel is a metaphor to demonstrate the journey of an ordinary user to become a prospect, buyer and even brand ambassador. It is represented as a funnel — with the wide part at the top and a narrow base — because the attraction and entry of users will always be greater than the conversion that is made .